Integrate your website with Google Analytics and Ad-tracking technologies
Google Analytics gives you detailed analytics and stats of your website's traffic. If you want to improve your website traffic, first you should have a good insight of its current state and should be able to monitor the growth or changes.
Google Analytics let you know who are the users are your site? From what country/city? What demographic? From what website did they get to your site? What keywords did they search to get find your site and many more valuable information.
You will also need to register for Google Analytics to make use of this feature.
This feature also gives you the option to track your ad conversion using Facebook Pixel, and Google Ads Conversion system