You can use the newsletter feature for multi-channel marketing to send out email, multimedia text messages (MMS / SMS) and push notifications to your patrons.
You can send out emails to the customers that opt-in your mailing list / text list. To use this feature login to your website as admin and go to Control Panel -> Events & Venues -> Mailing List / Text / Push .
Use the Control Panel > Account & Settings > Site Settings > Mailing List and Marketing to configure the newsletter feature and make sure you get proper legal consent from the recipients.
- Messages can be in the form of newsletters, promotional or informational.
- You can send the emails or text messages to all your customers or only the customers who have purchased tickets to a specific event.
- You can create templates for emails, text and push notifications that you send out frequently. For example, you can have a template for your weekly newsletter that lists all your upcoming events.
- You can use special tags in the form of [...] in your email templates. These tags will be replaced with the recipient's or event's information. You can get the complete list of valid variables and an example on how to use them on the mailing list page.
- You can send the newsletter right away or schedule it for certain date/time.
- You can use html or text in your emails.
- Always preview your email and send a copy to yourself to make sure everything is as expected before sending out to your customers.
- If you are using html in your email, always send it to yourself first and make sure it looks good in popular email readers like Gmail, Yahoo, Msn, outlook, etc.
- You are not allowed to spam customers. At the bottom of each sent email, there is a link that allows your customer to opt-out (unsubscribe) from your mailing list and not get any more emails from you.
To prevent the recipients from opting-out and to avoid being marked as spammer by email providers, make sure to always send related and useful email and avoid frequent emails.
- To avoid spamming, you are limited to at most 2 emails to your mailing list in each week. Try to keep it to minimum.
- Make sure to comply with all the applicable laws when sending out messages. Set the proper, legal consent for collecting emails and phone numbers in Control Panel > Account & Settings > Site Settings
Text (SMS / MMS)
Text marketing has a much higher potential to be viewed and opened by the recipient compared to emails.
However, you should make sure to use it only in compliance with all applicable laws.
Text messages are sent as MMS (multi-media messages) that allows for longer message and attaching a picture. Always test the message to make sure it gets received the way you expect it.
Push Notifications
Push notification pop up in the notification area of mobiles and desktops and when the user clicks / taps on it, it opens the specified link.
Unlike emails and text messages, push notifications are not limited to your registered user list and anybody who visits your website, may subscribe to push notification without signing up or giving away their email or phone number and it is a good opportunity to reach out to more potential clients.
Push notifications cannot be targeted to certain users and cannot be personalized with the recipient's name.
Users can opt out of receiving push notifications from their browser or notification settings and their subscription will automatically expire if they don't visit your website for a long time. As a result, it is important to send regular engaging push notification to make the users to click and visit your site. At that point, we can automatically re-new their subscription so that they will keep receiving the push notifications.
Since the un-subscription happens outside our control, we are not able to determine how many users are going to receive the push notifications.
Reporting (Delivery, Open, Click Rate)
You can report the delivery, open and click rate of your newsletters at Control Panel > Reports > Campaign Stats
Check out the article below to learn about all creative methods Ticketor offer for marketing and advertising your events:
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