Google Analytics gives you detailed analytics and stats of your website's traffic. If you want to improve your website traffic, first you should have a good insight of its current state and should be able to monitor the growth or changes.
Google Analytics gives you valuable information about users who visited your site. From what country/city they area? What demographic? From what website, did they get to your site? What keywords did they search to find your site? And many more valuable information.
You will need to register for Google Analytics (free) to make use of this feature.
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Integrating your website with Google Analytics:
- Sign up for a Google Analytics account by going to https://www.google.com/analytics/ or log into an existing Analytics Account
- Click on "Admin" at the top
- Click on "New Account" button
- Enter your site name as the account name and enter the url to your site
- Hit Save
- Click on "A Single Domain" and click save again.
- Get the "Tracking ID" or "Property ID" (UA-xxxxxxxx-x)
- Open your site in a new window, login as admin and go to Control Panel -> Account & Settings -> Site Settings and click on Google Analytics tab.
- Paste the value in the "Web Property ID" field of your site
- Hit Save.
- In a few hours, you will be able to get reports by logging in to your Google Analytics account.
